L.L.Bean, Inc

  • Outdoor Program and Outreach Coordinator

    Job ID
    Virginia Beach
  • Responsibilities

    Position Purpose: The central contact in the store who represents Outdoor Discovery Programs marketing and charitable giving with a primary goal of generating awareness and excitement around L.L.Bean in their retail market. Helps to execute ODS paid and unpaid programming and experiential events in market. Builds awareness for L.L.Bean in the retail market through LLB social media communication with the press community outreach and local marketing. Supports the store during peak(regional). Responsibilities include but are not limited to: being part of a team responsible for local marketing for all stores and events within the market operational support for paid unpaid (regional) and experiential programming including Custom Programs and ensuring that customers have a world-class experience. The Outdoor Program and Outreach Coordinator reports directly or indirectly to the ODS Program Supervisor or Field Operations Manager.


    • Instructors or Outing Leaders:

    • Oversees the ODS Instructor Team(s) at ODS sites and mobile experiential events.
    • Assists the ODS Field Operations Manager or Program Supervisor with recruiting hiring training scheduling and annual review of instructors.
    • In partnership with the ODS Field Operations Manager or Program Supervisor provide regular and timely coaching and feedback to instructors.
    • Completes Instructor Observation Form following SOP.
    • Daily management of instructor schedule to meet instructor to participant ratios and fill shifts for paid programming and experiential events.
    • Expected to step into Instructor role if staffing needs or budget dictate. Meets all Job requirements of ODS Instructor in at least 1 activity.

    • Marketing:

    • Responsible for driving traffic to retail stores and events within the market through Social Media platforms such as: Facebook Twitter Meetup
    • Create engaging appropriate on-brand posts that are shared widely
    • Respond to and engage with customers appropriately on social media
    • Build awareness of stores programs and events in the market through earned media and press
    • Drives participation for paid and unpaid programming and big experiential events in market through creative local marketing and outreach efforts

    • Operations

    • Completes the pre-and post-season equipment inventory and ensures all equipment is labeled following SOP.
    • If have paid site oversees the day to day management and operation of the ODS Paid site.
    • If no paid site may be asked to support operations at paid site occasionally as directed by FOM.
    • Part of team supporting/executing experiential events with staffing and on-the-ground support and oversight for activities
    • Maintains orders and purchases in season ODS and LTBE supplies such as forms marketing collateral and tour supplies.
    • Promptly takes out of service and reports any damaged or unsafe equipment to the ODS Field Operations Manager or Program Supervisor.
    • Ensures that Instructors maintain store and secure all equipment and supplies and promptly report anything damaged missing or needing replenishment.
    • Ensures Instructors are completing required paperwork accurately and completely.
    • Responsible for ensuring that ODS/LLB use of public sites does not impede public access at any time.

    • Safety and Risk Management:

    • Follows all Standard Operating Procedures (SOP’s) Safety Policies and ensures that all Instructors do as well. Ensures instructors understand and implement the Emergency Action Plan when needed.
    • Ensures that all work is completed in a way that promotes safety and manages risk for self instructors participants and public.
    • Completes ODS self-audits following SOP participates in FOM/Regional Supervisor audits.
    • Communicates any safety or risk management concerns to the ODS Field Operations Manager or Program Supervisor in a prompt and timely manner.
    • Conducts site assessments and ensures all permits are secured for paid unpaid and mobile experiential events in market.

    • Customer Experience:

    • Models and delivers world class customer service as an L.L.Bean brand ambassador.
    • Resolves ODS service failures partnering with the ODS Reservation Specialists Field Operations Manager or Program Supervisor as necessary to ensure a positive customer experience.
    • Maintains professional presence and relations with instructors outside agencies partner organizations and local neighbors.
    • Ensures the instructors deliver a world class outdoor instructional experience consistent with ODS curriculum and policies.

    • ODS Revenue and Participation:

    • Responsible for meeting or exceeding annual participation goals for paid (include Custom Programs) unpaid and mobile experiential events.
    • Responsible for selling Custom Programs within market.
    • Responsible for meeting or exceeding revenue and expense goals and managing expenses to revenue.
    • Responsible for ensuring all data is accurate and current in PERS for all paid and unpaid programming.
    • Responsible for tracking all ODS expenses and using ODS departmental tracking tools and reporting.
    • Reviews and reacts to daily enrollment reports by adding or cancelling courses and instructors.
    • Partners with the ODS Field Operations Manager or Program Supervisor to develop new program proposals reacting to industry trends and customer demand.

    • Retail Store Responsibilities (Regional Only):

    • Drives participation in ODS programming (paid and unpaid) and experiential events by coaching front line employees to promote and sell events and providing ongoing training and support.
    • Delivers legendary world class customer service in the retail store. (When in/on the sales floor)
    • Responsible for all aspects of unpaid programming; including marketing scheduling and delivery of clinics outings speakers and community service.
    • Responsible for setting and maintaining the in store ODS Activity Calendar Board following SOP.
    • Supports the store during peak(regional) through floor coverage or other duties as directed by the store manager
    • In partnership with store managers addresses employee issues/conflicts and provides input feedback and coaching to front line employees.
    • Assists with interview and hiring process.
    • Leads and executes compliance with Loss Prevention policies and procedure


    Health and Safety Requirement: Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures reporting unsafe conditions or at-risk behaviors to leadership and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors evaluate risk and ensure that risks are reduced to acceptable levels.


    Skills and Qualifications:

    • Associate’s degree or equivalent.

    • At least two years of relevant outdoor education experience and/or marketing experience

    • Ability to work a flexible schedule including nights weekends and holidays.

    • Demonstrated customer service experience in a retail store environment.

    • Retail marketing and operational experience

    • Able to communicate effectively verbally and in writing.

    • Strong knowledge of and comfort with social media platforms.

    • Strong technical skills in ODS activities and working knowledge specific to local market.

    • Successful completion of all skills assessments for activities offered at location.

    • Ability to maintain a high level of enthusiasm motivation and positive attitude.

    • Strong organizational skills and attention to detail.

    • Demonstrated successful working relationships with peers and other management staff.

    • Proficient with Microsoft Office Suite (Outlook Excel Word PowerPoint).

    • Experienced in providing coaching and feedback.

    • Can prioritize many tasks and works calmly under pressure.

    • Takes own initiative working independently in a leadership role.

    • Expertise in active gear including archery biking camping fishing kayaking stand up paddleboarding snowshoeing and cross-country skiing.

    • Works as a team player with ODP team Brand Engagement other Program Coordinators in their market instructors and local store staff.

    • Certified in Basic First Aid or above and CPR.

    • Additional certifications and specialized training in outdoor related activities desired


    Much has changed since our start in 1912, but the important things remain the same. The values that the company's founder, L.L. Bean (Leon Leonwood Bean) was raised to believe in were simple and deeply ingrained. Nature is something to be revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not just a saying but a way of life.

    Over the past few years L.L.Bean has received numerous accolades including being named #1 in 2017 on Forbes Best Employers List for America’s Best Mid-Size Employers, thanks to the corporate culture and unique benefits we offer our employees:

    • An excellent total compensation package
    • Enhanced 401(k) retirement package
    • Health care, including domestic partner and family coverage, across medical, dental, and vision
    • Flexible spending accounts for health and dependent care
    • Life insurance, including domestic partner and dependent coverage
    • Discounts on L.L.Bean merchandise and Outdoor Discovery School adventures
    • Employee Store
    • Equipment loan program from the Employee Use Room
    • Tuition reimbursement
    • Access to L.L.Bean cabins and tent sites at Rangeley Lake for personal use

    Benefit eligibility varies according to employment status, level and location. For more details please visit our website at www.llbeancareers.com and refer to the benefits section.


    We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.


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