L.L.Bean, Inc

  • Performance Media Analyst (Social)

    Job ID
    13880-2018
    State
    Maine
    Shift
    First
    City
    Freeport
  • Overview

    L.L.Bean has something for anyone who wants to build a successful career. Love of the outdoors is a common thread among our employees, whether they enjoy active outdoor interests or more casual, relaxed weekend activities. And we’re as passionate about marketing as we are about the outdoors. While we let tradition guide us, we are on the cutting edge of digital marketing, leveraging new technologies to drive performance.

     

    L.L.Bean is looking for a Performance Media Analyst (Social) to join our growing Digital Marketing group, based at our corporate headquarters in Freeport, Maine.  This position includes primary responsibility for managing L.L.Bean's growing Paid Social program, with focus on driving qualified traffic to llbean.com through Facebook, Instagram, and other emerging social platforms. This is a highly visible role creating and optimizing scalable, industry-leading direct advertising campaigns. Additional responsibilities may include Affiliate, Paid Search, and/or Shopping campaign projects, as this role will work closely with other performance media program owners to drive cross-channel learnings.

    Responsibilities

     

    • Ensure effective day-to-day management of Paid Social campaigns with the ability to plan, implement, analyze, and optimize quickly and efficiently with minimal guidance.
    • Support Domestic, International, and Loyalty (Credit Card) direct response campaigns.
    • Analyze campaign performance to ensure financial goals are met.
    • Perform daily campaign optimization and bidding decisions.
    • Work closely with content planning, creative, and customer insights teams to develop and execute robust audience targeting and product marketing strategic plans.
    • Create, update, and socialize iterative program testing agenda.
    • Develop and maintain reports and campaign summaries for broad consumption across the marketing department and senior leadership.
    • Inform and educate creative partners.
    • Develop and foster relationships with key external stakeholders to drive program performance improvements. Seek out beta opportunities and stay current on all relevant partner product updates and road maps .
    • Work with Feed Vendor, internal stakeholders, and Performance Media Manager to drive updates and improvements to product data feed. 

    Health and Safety Requirement: Ensures compliance with the L.L.Bean Comprehensive Health and Safety program by knowing and following all safety guidelines, policies, procedures and expectations.  Take immediate and appropriate action to rectify any unsafe conditions.   Ensure compliance of front line employees with comprehensive health and safety program.

    Qualifications

    • 2-4 years of direct to consumer paid social and/or paid search experience
    • Proven ability to plan and execute large-scale digital marketing campaigns
    • Firm grasp on digital marketing theories, techniques, and strategies
    • Strong analytical skills with the ability to interpret data and develop action plans
    • Comfortable extracting compelling performance insights and summaries from complex data sets
    • Proficiency in Excel, Facebook Business Manager, and site analytics tools such as Omniture and Google Analytics
    • Experience running international and/or omni-channel direct response campaigns a plus
    • Familiarity with CRM tools used to connect first party data to marketing platforms
    • Experience with Social ad platforms such as Nanigans preferred
    • Comfortable conducting attribution analysis, with experience and/or POV on a variety of measurement methods/tactics
    • Strong bias for action – ability to take ideas from conception to execution with minimal oversight
    • Experience managing Affiliate networks a plus
    • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
    • Excellent communications skills, both oral and written 

    Education:  BA/BS or equivalent

    Experience:  2-4 years

     

    Much has changed since our start in 1912, but the important things remain the same. The values that the company's founder, L.L. Bean (Leon Leonwood Bean) was raised to believe in were simple and deeply ingrained. Nature is something to be revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not just a saying but a way of life. When L.L. launched his company, he believed so strongly in the Golden Rule that he made it the foundation of his business.

     

    In 2015, L.L.Bean landed a spot on the FORTUNE 100 Best Companies to Work For® list. In part, this honor is due to the corporate culture and unique benefits we offer our employees:

    • An excellent total compensation package
    • Health care, including domestic partner and family coverage, across medical, dental, and vision
    • Flexible spending accounts for health and dependent care
    • Life insurance, including domestic partner and dependent coverage
    • Outdoor experience days in addition to paid vacation and personal time
    • Discounts on L.L.Bean merchandise and Outdoor Discovery School adventures
    • Employee store
    • Equipment loan program from the Employee Use Room
    • Tuition reimbursement
    • Access to L.L.Bean cabins and tent sites at Rangeley Lake for personal use

    We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.

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