L.L.Bean, Inc

  • Performance Media Analyst - Paid Search

    Job ID
    13844-2018
    State
    Maine
    Shift
    First
    City
    Freeport
  • Overview

    L.L.Bean has something for anyone who wants to build a successful career. Love of the outdoors is a common thread among our employees, whether they enjoy active outdoor interests or more casual, relaxed weekend activities. And we’re as passionate about marketing as we are about the outdoors. While we let tradition guide us, we are on the cutting edge of digital marketing, leveraging new technologies to drive performance.

     

    We are looking for a Performance Media Analyst to join our growing digital marketing group, based at our corporate headquarters in Freeport, Maine.  This position includes responsibility for supporting L.L.Bean's growing Paid Search & Shopping programs, working to drive qualified traffic to llbean.com, acquire new customers, and achieve sales goals.

    Responsibilities

    • Ensure efficient day-to-day management of Paid Search and Shopping campaigns with the ability to plan, implement, analyze, and optimize
    • Conduct keyword research and make recommendations on appropriate keyword/product group builds to support campaign strategy
    • Analyze campaign performance to ensure sales goals and spend budgets are met
    • Execute appropriate bid modifications in support of campaign objectives
    • Work with Feed Vendor and internal stakeholders to maintain product data feed quality and implement content rules
    • Inform and educate broader L.L.Bean marketing organization through regular reporting and analytics
    • Collaborate with merchandising and product teams to inform campaign development
    • Develop, execute, and analyze ad copy and landing page testing across campaigns
    • Other duties, as assigned

     

    Health and Safety Requirement: Ensures compliance with the L.L.Bean Comprehensive Health and Safety program by knowing and following all safety guidelines, policies, procedures and expectations.  Take immediate and appropriate action to rectify any unsafe conditions.   Ensure compliance of front line employees with comprehensive health and safety program.

     

     

    Qualifications

    • 2-4 years’ work experience in a professional environment with a strong preference for 2 years of direct to consumer paid search experience
    • Proficiency in Excel, Google AdWords, bid management tools such as Doubleclick, and site analytics tools such as Omniture or Google Analytics
    • Strong analytical skills with the ability to interpret data and develop action plans
    • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
    • Excellent communications skills, both oral and written
    • Keen attention to detail and highly organized

    Education:  BA/BS or equivalent  

    Experience:  2-4 years

     

    Much has changed since our start in 1912, but the important things remain the same. The values that the company's founder, L.L. Bean (Leon Leonwood Bean) was raised to believe in were simple and deeply ingrained. Nature is something to be revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not just a saying but a way of life. When L.L. launched his company, he believed so strongly in the Golden Rule that he made it the foundation of his business. 

    • An excellent total compensation package
    • Health care, including domestic partner and family coverage, across medical, dental, and vision
    • Flexible spending accounts for health and dependent care
    • Life insurance, including domestic partner and dependent coverage
    • Outdoor experience days in addition to paid vacation and personal time
    • Discounts on L.L.Bean merchandise and Outdoor Discovery School adventures
    • Employee store
    • Equipment loan program from the Employee Use Room
    • Tuition reimbursement
    • Access to L.L.Bean cabins and tent sites at Rangeley Lake for personal use 

    We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.

     

     

     

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